Business Utility

Incorporating Blockchain into Your Supply Chain
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Incorporating Blockchain into Your Supply Chain

- by Gabriela Wilson

Blockchain is a powerful tool that can help you maintain a more transparent and accountable supply chain. Blockchain is a distributed ledger technology that allows for the secure storage of transaction data, which makes it ideal for supply chain management. This article will explain how this technology works and how it can help improve your business processes.

What is blockchain?

Blockchain is a digital ledger of transactions. That sounds like a pretty basic description, but it’s important to understand what this means in order to understand how blockchain can be used in your supply chain and why it’s so powerful.

Blockchain is a distributed database that is shared among many different parties and can be used to record transactions of any kind. The information on the blockchain cannot be easily modified or deleted because of its decentralized nature; there are multiple copies of each block in every computer connected to …

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The Ultimate Influencer Marketing Guide Anyone Can Use
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The Ultimate Influencer Marketing Guide Anyone Can Use

- by Gabriela Wilson

If you’re a marketer looking for new ways to reach your target audience, influencer marketing is a great option. Influencers have access to millions of potential customers, and they have the ability to create powerful relationships with those people. Plus, they’re more authentic than traditional celebrities when it comes to promoting brands—and that’s why this marketing strategy is gaining so much traction among businesses these days.

Why should you use Influencer Marketing?

Influencer marketing is a great way to reach new audiences, build brand awareness and increase sales. It’s also relatively inexpensive compared with other forms of digital marketing such as PPC or social media advertising.

The best reason for using influencers is that they’re trusted by your audience; this increases the likelihood that they will engage with your content when it’s shared by these trusted sources.

How to choose the right influencers for your campaign?

  • Find the right influencers
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Understanding Logistics Equipment
Business News

Understanding Logistics Equipment

- by Gabriela Wilson

It’s no secret that logistics involves intense physical work. Packing and transporting cargo all day is a lot for the human body to take on, especially when the loads are high volume. To make life easier for logistics workers, material handling devices can move everything from raw materials to end products. 

Overhead Trolley

When heavy cargo needs to move around repeatedly, it helps to use a device that can sustain itself. Overhead trolleys do this by automatically operating on ceiling rails. These trolleys can compartmentalize products, move parts around the factory, replenish products and more. For better results, installing stainless steel roller bearings on the trolley can make heavy loads easier to manage.

Labeling Machine

Items can get lost in the shuffle when the conveyor line isn’t organized. Cardboard boxes, crates and other containers are easier to sort when they’re properly labeled, but this can be a tedious process when …

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