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Start Your Employee Content Strategy Today
Business Publications

Start Your Employee Content Strategy Today

- by Gabriela Wilson

If you’ve been following the news, you know that content marketing has become a crucial part of many businesses’ marketing strategies. But if you’re not sure how to incorporate this into your own strategy or don’t have the time or budget to do it yourself, you might want to consider using employee-generated content as a way to create engaging stories and boost your company’s presence on social media and other channels.

How employee-generated content can help your business

Employee-generated content can help your business in several ways.

  • It’s authentic. When employees speak about their experiences at work, they’re not just sharing information; they’re giving you a window into the real world of your brand. This makes it easier for potential customers to connect with your business and understand what it means to them personally.
  • It’s unique and relatable. By allowing employees to share their own stories, thoughts or opinions through
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Make Your Content More Shareable With an Interactive Infographic
Business Publications

Make Your Content More Shareable With an Interactive Infographic

- by Gabriela Wilson

Infographics are a powerful way to visually tell your story, engage your audience and drive engagement. With the right data, design and technology you can create an infographic that is easy-to-understand, memorable and shareable. An interactive infographic lets you tell your story in a way that’s easy-to-understand and engaging while enabling users to interact with your content on multiple platforms like social media or mobile devices. You can use an interactive infographic as part of an integrated marketing campaign to help drive leads and conversions. In this article we’ll show you how we created our own interactive inforgraphic using Canva – the easiest design tool out there today – in 8 simple steps:

Infographics provide a way to tell your story and engage your audience.

Infographics are a great way to tell your story, engage your audience and drive leads. They are also a popular form of content because they …

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6 Ways to Boost Sales on Your E-Commerce Website
Business Today

6 Ways to Boost Sales on Your E-Commerce Website

- by Gabriela Wilson

Whether it is a new business or a mature one every business needs to find ways to boost its sales.

The good thing is that it is much easier to boost sales on e-commerce stores because it is becoming a widely consumed means of doing business.

It is very affordable for small businesses with limited capital to start and grow their business.

The amount of work needed to establish an e-commerce website is not so much compared to establishing a regular store.

You can save so much money running an online store to allow you to channel back your capital into advertisements and marketing.

If you’re even looking for other ways to save Capital on your e-commerce I recommend that you check out Luminablog.co.uk where you will find customer reviews on products and services you may need for your business.

In case you want to purchase any type of software …

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6 Must-Read Books for Entrepreneurs
Business Publications

6 Must-Read Books for Entrepreneurs

- by Gabriela Wilson

Books like ‘The richest Man In Babylon or Why Ask Why’ encourage you to save and invest in making money. However, why should you read books to learn how to save or invest? Many people do not understand that reading is vital to building a successful business.

Why? That is because it allows you to learn and cover all the relevant topics you should cover as an entrepreneur. However, finding the right book is a problem for many people. You can check out luminablog.com for business tips as an entrepreneur. If you need online money transfer services, then the blog is the right one for you. Some books that you should read as an entrepreneur include:

1.  Passion and Purpose: Stories From The Best and Brightest Business Leaders

Author: Daniel Gulati et Al.

Passion and purpose give deep insights into the morals and vision of tomorrow’s leaders. It is …

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Rising ROI by Improving Business Sustainability inside a Cash Strapped Economy
Business Publications

Rising ROI by Improving Business Sustainability inside a Cash Strapped Economy

- by Gabriela Wilson

For the duration of instances of economic uncertainty and staggering consumer self-confidence levels, companies seek alternative measures to enhance business sustainability. Corporations incur further charges to cover operational expenditures; on the other hand, companies unintentionally waste their revenue on excess supplies and inefficient policies. Sustainable firms generate additional income utilizing targeting environmentally conscious customers and lowering consumption, reusing components, and disposing of waste responsibly.

The State of Garbage

Business sustainability counteracts the materialistic nature of modern-day societies that creates an addiction to garbage and waste. Based on the Environmental Protection Agency, the USA division devoted to municipal waste (MSW) management, companies generate 45 % of the total waste within the country. Following data taken from the “State of Garbage in America” survey in 2006, the country generates 413,014,732 tons of garbage per year; having said that, only 35.5 % (146,601,768 tons) of the waste is recycled or reused. The remaining …

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