Forget all you know and think about direct marketing. The strategies now created provide deep results through targeted campaigns and audiences. Direct marketing strategies can help you actually achieve more success with a smaller budget; it can help you reach new customers; you’re able to conduct market research for your future products and services; and you can create content that helps to grow your business’ reputation and brand power and increase sales.
Which type of direct marketing is most effective for businesses in your country? In your region? In your city? What strategies have people tried and which service providers offered the best return on their campaigns? The only way to know is by reading feedback and insights from actual customers who’ve shared their reviews and ratings of these services online with platforms such as Reviews Bird. These reviews can offer you fantastic ideas and information to make the right choice for your direct marketing strategy.
Effective direct marketing strategies involve these basics:
1) Loyalty Cards:
Customers subscribe to a loyalty programme and receive membership andloyalty cards. These cards can score discount prices, free trials, and other incentives.
2) Guerilla/Ambush Marketing:
When a company with a small marketing budget requires large returns on marketing expenditure, marketers often adopt unconventional and non-traditional marketing strategies. These include flyers, handouts, outdoor activations, contextual marketing, and other types.
3) Clothes Branding and Corporate Wear:
With customized and branded clothing, it can target a marketing strategy to certain audiences and customers. They can use these as gifts to prospective clients, to current customers, staff, as incentive gifts, and rewards for engagement with the brand on social media.
4) Coupons:
Coupons are thought of as attracting only bargain hunters. However, it is proven that coupons are the gateways to loyal customer behavior. Coupons can be distributed in a variety of ways and can boost sales of flagging products or to increase awareness.
5) Promotional Gifts:
Offering your products as gifts and rewards to prospective clients gives them a taste to your products, your range, and your brand. They will become more engaged with the product and brand, and are more than likely to purchase a related product.
The benefits of direct marketing strategies that are targeted are that they can better stand out from their rivals in a crowded marketplace. While most unsolicited, direct marketing usually ends up in your trash can, using a more creative approach will net different results. When selecting a direct marketing strategy, a company needs to investigate its market thoroughly, the outcomes of similar direct marketing campaigns in their industry, and then calculate how they can create the most awareness and sales with the mass-market aims. The more targeted the audience, the sharper the results will be for a greater sales funnel.
Your aims for direct marketing must be in line with your brand. If your novel approaches alienate your current pool of customers, you will need to revise your strategy to understand why and what you’ve done to miscalculate your actions. You don’t want to be losing customers: you want to multiply the current number of customers. Always bear that in mind when devising your direct marketing strategy.
