Exploring The ‘Creative Digital Agency’ Concept
Any conversation on the topic of the ‘creative agency’ can often result in blank looks.
In fact, bring up any of the following terms; ‘digital agency’, ‘advertising agency’, ‘print agency’, or even ‘marketing agency’ and you are often met with the same looks of bewilderment that would be the result of speaking Martian.
As easy as it would be to simply write off this attitude as ignorance – but that’s not useful or (in many cases) the truth. The confusion may stem from the fact that it’s difficult to pin down exactly what it is that a creative agency actually does. The fact is, that’s a question that can be pretty challenging to answer.
So, in order to still the chatter we have applied our minds to addressing the most common questions about the services and functions of a creative agency.
How do we define a ‘Creative Agency?’
In a …
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