Tag: International Business

China in 2012: What's Next for a Developing Economy
Business Property

China in 2012: What’s Next for a Developing Economy

- by Gabriela Wilson

It is almost impossible to open a newspaper or open a world news station without finding stories that cover China’s economic growth in recent years. With a consistent annual growth rate of around 10 percent over the past decade and the title of the country which is the largest global exporter of goods, this country is a center of industrial strength that can be understood as the goal of many companies considering international expansion.

Witnessing China’s meteoric rise over the past few decades has been interesting, but the latest news about slowing growth raises the question: What will happen next for this growing economy? Is growth sustainable? What factors will emerge and what challenges will develop for those who want to do business in this opportunity-rich country?

Global interconnectedness and the impact of a connected world economy

An economy that has traditionally been seen as a foundation for the health …

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Chinese influence on the US and Global Economy Part 4 of 4
Business Current Events

Chinese influence on the US and Global Economy Part 4 of 4

- by Gabriela Wilson

In the fourth and final series of my four sections on China’s influence on the US and the global economy, we focus on the benefits of working with international expertise for your business if you have plans to enter the Chinese business market. My extensive Asian market business experience encouraged me to write this series so that you can help you better understand how you can open your business to benefit from the Chinese market.

Cultural mistakes can take a lot of time

In 1973, Procter & Gamble sought to expand their Camay soap line in Japan. Their ad showed a Japanese man meeting a Japanese woman for the first time, and praising her on porcelain dolls like her skin (achieved with a firm soap, of course).

Over the next 13 years, the company lost $ 25 million in the market. Japanese people shouldn’t be soft soapy.

Best intentions …

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