Packaging Is More Important Than You Might Think
Your product is protected by its packaging, but is that really the most important thing to know about that container? Here are some thoughts as to why your packaging needs to show the consumer it contains something of value.
Consumer Benefits
Every customer wants to believe that there is a benefit to the products they buy. Clearly telling your customer what that benefit is should be one of the main things your packaging and labeling does. The information you provide and the overall look of the label need to go together and work in harmony.
If you are promoting something exciting but the colors on your packaging are faded or blurry, you need to connect with your label printing service. Make sure they regularly use anilox cleaners to keep their flexographic presses producing the sharp images you require.
Regulations
While it can be fun to dream up packaging that is …
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