Logo design is as much a science as it is art. It has a host of scientific aspects to it that includes psychology and mathematics. This is because good logo design is intended to act on the psyche of the onlooker and appeal to it and its retention would depend on the symmetry it carries. Since a logo appears on almost everything related to your business, that incorporates your stationary, products and services, letters, and even the press, the importance of a good logo design is critical. Clear, dynamic, symmetric, and aesthetic logo design from a professional logo designer would leave a lasting effect on the mind of the consumer and it is imperative for the success of any business. While going through the course of action of getting a good logo from a logo designer, keep the following in mind.
a. Logo needs to be unique and portrays honesty: Many businesspersons looking for any logo want it to look like someone else’s, but, this is wrong. You can take suggestions from other logos but come up with something highly unique and creative. The logo must portray the strengths of your business the strengths themselves are unique otherwise how do you strategy to decimate your competitors? Be clear and concise.
b. Simple: Keep your logo simple. A complex graphic used to get a logo can have negative effects since its recognition value will take time to be impressed on the customer’s mind. Also, simple logos are better to customize for printing use than complicated ones. Simple but compelling may be the mantra here and follow it for successful branding. Good examples here would be Prudential or Branded shoe.
c. Colors: Always check the logo in black and white. If the logo does not appeal in monochrome, it’s going to not appeal in any other color.
d. Scalable and flexible: A simple logo is scalable to any size. Make sure that the logo design that you have is scalable and does not lose its appeal when made smaller or enlarged.
e. Symmetry: A logo should be well balanced and appeal towards symmetric aesthetics. This will make sure that the logo appears balanced towards the human eye. The factors that affect symmetry are many – color, shape, line density, etc. Make sure that you instruct your logo designer accordingly.
Once your logo is done and finalized by the logo designer, there is still scope for alterations, but, once you begin using the logo, never change or alter it.
